Lawsonomy: How the Father of the Modern Airline Started His Own Religion


The headquarters of Lawsonomy in Springfield, Illinois, May 1938. Russell Lee / Farm Security Administration

When middling baseball player Alfred Lawson first learned of the Wright Brothers, he experienced a revelation that would guide the greater part of his life: Aviation, he believed, was the future of more than just transit -- it would become one of the most important advances in the history of the human race. Lawson, brimming with confidence and charisma, led the charge to popularize aviation, publishing magazines and even designing the first modern airliner. After the Great Depression dashed many of America's budding businesses, Lawson shifted focus to economic theory and, eventually, he discovered his own religion.