Why does the Guinness Beer Company Track World Records?

New Guinness Record Broken in Krakow NurPhoto / Getty Images

Odds are you've heard about the Guinness Book of World Records, the famous, often inaccurate compilation of various impressive, important, and ridiculous feats from people across the planet. But how did it come about? How on earth did a brewer become the repository of all this strange knowledge? Tune in for a surprising peek behind the keg -- and into the cups -- of Guinness history and human ambition.