When Heineken Made Bottles That Could Be Used as Bricks

Heineken bottles at the Heineken Experience in Amsterdam. Andy Bryant / Wikipedia / Public Domain

Heineken is one of the world's most well-known, popular beers, and people across the planet can instantly recognize the iconic green bottle and red star. But in the 1960s Freddy Heineken dreamed of a bottle that could do more than just hold beer -- he wanted to make bottles that could be used to build houses and shelters across the world (selling tons of booze in the process, of course). Join Ben and Noel as they explore the oddly inspiring story of Freddy Heineken and his dual purpose bottle brick.